How To Search Specific Words On A Site

If you're a marketer at an agency or on an in-firm marketing squad, at one betoken or another you volition need to search within a website for a specific word. Depending on your technical ability, you may non know where to start.

Why You May Need to Search a Site for a Specific Word

There are some very important reasons why yous demand to learn how to search for keywords on a webpage.

Yous've acquired a new business/website and need to change the brand proper noun everywhere on the site.
Your business has moved locations and yous need to update it everywhere it'southward mentioned.
Y'all've rebranded a popular product and need to update it beyond your site.
Y'all suspect another website is infringing on your copyrighted material and need to search their website for it.
Y'all've added a new page to your site and would like to link to it internally from any existing page that mentions the new topic.

Tin can I Search a Website for a Item Word?

At that place are four mutual methods you lot tin apply to search for words on a website. Some of the methods are piece of cake, only others are non. This article will teach you how to search within a website using each of the four techniques.

Search and Detect
Website Search Bar
Site Search Google Command
Screaming Frog Custom Search

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How to Search Within a Website

Learning how to search for words in a website can exist easy. If you lot have express technical ability, stick to the kickoff three methods. The fourth method will explore a more difficult choice that technical marketers may want to explore.

1. Do a Search and Find

When y'all need to search within a site for a certain discussion, use the "Search and Find" keyboard shortcuts on your Mac or PC.

PC: Printing CTRL + F

Mac: Press Command + F

Yous tin can search the visible HTML on a page by doing a search and find on the standard folio. Notwithstanding, there could be expandable fields on the page that wouldn't get searched in this instance. To do a search of all visible and invisible HTML on a page, right-click on the folio and select "View page source." This volition open the source code for your spider web page. Apply your search and observe keyboard shortcut on the source code for a more than thorough search.

The major downside of learning how to search for keywords on a web page with this method is that you tin simply search one page at a time. If you're examining a small website, with 10 pages or less, this technique will work. If yous're searching a larger site, cheque out the other available search methods.

2. Use the Website's Search Bar

This isn't e'er obvious, but most sites take a search bar. Information technology may accept a infinitesimal of looking around to detect it, but y'all can generally find a search icon in the summit correct of a web page. Type in your keywords of involvement, then striking enter to begin your search.

While this technique can sometimes work, its success largely depends on how the website of interest has configured its search bar. Many standard search bars will simply search weblog posts and not pages. Other search bars limit their search to folio titles and won't search the torso copy of their pages for your keyword.

Likewise, what if your target site doesn't take a search bar? You've got to larn how to search a site without a search bar in that case. For a more detailed search that puts the control back in your court, employ methods two or three to search for a keyword within a site.

3. Utilise the Site Search Google Command

We've covered several Google Search commands on the MARION blog before, but the Site Search Google Command is ane of the most powerful. This operator lets yous Google search a single website at a time.

For example, imagine you demand to search marketingwebsite.com for the words "keyword search." In the Google search bar, yous would enter the post-obit:

site:marketingwebsite.com "keyword search"

Notice, in that location is no space after the colon, and we put quotes around our search term of interest. By using quotations, any search term can be used to return results with an verbal match of your phrase. This is great when you're not getting the results you desire, or your search is as well ambiguous.

four. Use Screaming Frog to Search for a Keyword within a Site

Screaming Frog is a website crawler that extracts information and allows you to audit a site for common SEO issues. Yous can download the tool and crawl up to 500 URLs with the gratis version of the software, but you can likewise buy a yearly license for about $165 (which is cheap as far as valuable SEO tools get).

You tin can find the detailed Screaming Frog User Guide hither, but we're but interested in one aspect of the tool for this article.

If you navigate to Configuration > Custom > Search, you can set search conditions that will assistance yous find a phrase across the entire site being crawled.

In our example in a higher place, we specified that we wanted to search every folio for the keyword, "keyword search." Once yous beginning your Screaming Frog crawl, it will analyze every page on the target website for that search term.

After the site has been crawled, ane of the columns in the resulting "Custom Search" written report will specify how many times each page used your exact phrase.

This is the nearly detailed case of how to search within a website for a specific word or phrase. The most advanced method would exist accessing your server via a secure shell and using commands to search all your files, but most marketers will never need to go that involved.

Contact MARION for Avant-garde Marketing Aid

Every bit a highly-acclaimed provider of Texas marketing services for nearly twoscore years, MARION has the know-how to improve your marketing performance. Our team includes professional designers and marketing strategists that can provide quality SEO services and more.

Contact us today to schedule a free consultation and learn how we can work with your organization!

Nearly Tony Mastri

Tony Mastri, Digital Marketing Manager at MARION, is an experienced bureau and in-house digital marketer. With a proven background in content strategy, human relationship-based link building, and technical SEO, he makes data-informed decisions that bulldoze client growth.